Programme Name

Business Administration (Hons) - Specialisation in Marketing Management

Qualification Awarded

Bachelor of Arts (Hons) in Business Administration

Level of Qualification

1st Cycle (Bachelor’s Degree)

Language of Instruction

English

Specific Admission Requirements

The College’s General Admission Requirements, as specified in Part I: Information on the Institution, apply to this Programme.

Course Structure Diagram with Credits

* These elective modules should be selected from “Option List 1”.  At least 50% of them should be Marketing ones.

**These elective modules should be selected from “Option List 2”.  At least 50% of them should be Marketing ones.

***Non-honours candidates can substitute the Disseration module with others found on 

    “Option List 2”, for at least the equivalent number of credits.

Specific Arrangements for Recognition of Prior Learning

General arrangements, as specified in the “Information on the Institution” part of the ECTS Course Information Catalogue, apply here, as well.

Qualification Requirements and Regulations

There is no National Qualifications Framework at the moment in Cyprus; however, PA College implements the Qualifications Framework as instituted by the Bologna process.  The total number of credits earned is documented in the official transcript of the Institution and in the Diploma Supplement.  Also, full implementation of the graduation requirements is needed, as specified in the “Graduation Requirements” section further below.

Profile of the Programme

Aims

The main educational aims and objectives of the programme are:

• To provide a general business background to students along with a strong basis of knowledge in the respective specialization field, in this case of Marketing Management.
• To develop students’ intellectual abilities and analytical skills required to handle the range of novel situations that they might encounter in their future careers or postgraduate studies.

Objective

• To enable students to acquire a variety of skills; interpersonal, communication, numeracy, problem solving etc. and to apply these in appropriate business situations.
• The programme places an emphasis on both academic and professional development.  It focuses not only on theories, but also on their latest application to real business cases.

Key Learning Outcomes

Upon completion of the programme the student will be able to:

• Apprehend local and global business situations and cases.
• Apply theory and skills developed in the areas of Management, Marketing, Accounting and Finance into practice.
• Appreciate the vital impact of globalization in the various areas of a business environment.
• Identify, evaluate and solve business related challenges and problems.
• Incorporate technology and relevant software programs in their problem-solving tasks.
• Realize the effectiveness of self discipline, team work and ethical cooperation.

Occupational Profiles of Graduates with Examples

PA College graduates are employed in the Public, Private and Banking sectors in the areas of Management, Accounting and Finance, Marketing and Computing.  Examples of companies employing PA College graduates include and are not limited to: Treasury of the Republic, VAT Service, Inland Revenue Department, KPMG, Deloitte, Price Waterhouse Coopers, Bank of Cyprus, Bank of Piraeus, Cooperative banks, PIMCO, IBM, CYTA, Shacolas Group of Companies etc.

Access to Further Studies

Upon successful completion of the requirements for graduation, students can directly enter Institutions in Cyprus or abroad for further studies. Moreover, PA College students with a Bachelor of Arts in Business Administration-Specialisation in Marketing Management are exempted from a number of the requirements towards the professional qualification of Chartered Postgraduate Diploma in Marketing, awarded by the British Chartered Institute of Marketing (CIM). 

Examination Regulations, Assessment and Grading

Each module is assessed based on coursework (midterm exam, assignment, class participation) and final exam with allocated weights of 30:70 respectively.  The final year Dissertation project is an exception where it is assessed in two parts, the written report and the oral examination with allocated weights of 85:15.  In addition, midterm and final exams are marked by lecturers anonymously in order to maximize uniformity and standardization of grading.  The required, passing mark for each module is 50%.  Also, a student must pass all required modules, as well as the Dissertation in order to be awarded the Honours Degree qualification. The grading scale used at PA College is as follows:

Graduation Requirements

The award of the Bachelor of Arts (Hons) requires the satisfactory completion of 240 ECTS units in the respective course structure with a minimum passing mark of 50% in both coursework and final exams.  Also, in order to become candidates for one of the honours classifications provided below, students must achieve a minimum of 50% in the Dissertation module.  Failure or marginal failure in any of the modules is dealt with in accordance to the existing College Regulations.

Mode of Study

Full-time and part-time.

Programme Coordinator

Mr. Filippos Loizou

Email: f.loizou@faculty.pacollege.ac.cy

Address: PA College

Corner of Faneromenis Ave. and Kalvou St.

P.O. Box 40763

6307 Larnaca, Cyprus